....From J.C. Penney Co.'s high-profile hiring of openly gay Ellen DeGeneres as its spokeswoman, to Target Corp. selling same-sex greeting cards, retailers are trying ways to cozy up to a community that by one estimate is as much as 16 million strong and has almost double the disposable income of the average American--some $49,000 per capita compared with the $26,000 average.As somebody probably said to Anderson Cooper the other day, "Don't worry your pretty little head about it......of COURSE, they'll accept you." Maybe some day the churches will see the light....ha.
Dedicated to Fiona
Tuesday, July 10, 2012
Gayer? Cuter? RICHER!!
Ever wonder just why your local Penney's or Target stores coming out as gay-friendly is becoming less of a big freakin' deal? Ever wonder WHY retailers might be doing this? Are they becoming open, tolerant, and concerned for the underdog? Are they convinced it's simply the right thing to do in this multicultural age? I found a clue.....
Yesterday's WSJ Marketplace section had an article, "More Retailers Are Courting Gay Customers" by Karen Talley. The article said, in part:
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